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The Rise of Afrocentrism and Its Impact on The Business of Luxury

AFRO MAIN

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what’s changing now is that Afrocentric culture is being defined, spearheaded and dispersed by the sons and daughters of the African continent. Africa has one of the youngest populations in the world, …

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Money Can’t Buy Experiences – The Next Thing in High Net worth Luxury Marketing

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The pervasiveness of brand engagement through tactical tools like thematic events and online advertising has democratised luxury, so how does one cater to the brand’s ultra high net worth customers? La Montre Hermès creative director Philippe Delhotal A one-on-one discussion with La Montre Hermès creative director himself, Philippe Delhotal on …

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Business of Luxury Retail in Africa

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Deremi Ajidahun, CEO of Hole19 Group and Zakaa retail stores, is determined to change the way Nigerians purchase fine watches and is often congratulated by Swiss CEOs on the appetite of Nigerians vacationing in Paris, London or New York for these luxury goods. Deremi Ajidahun, the founder of Hole19 ©Igor …

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The Private Suite Delivers Pre-Flight Bliss Via Exclusive Airport Terminal

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“Champagne, please.” If this is your response to the flight attendant’s beverage request, know this: you deserve those bubbles. Why? Because you made it. And regardless of the details of your home-to-airplane process, it did involve some unavoidable feats: traffic, security lines, plenty of strangers and zero privacy. A new …

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Nigeria’s foremost one-stop luxury lifestyle brand

Polo Luxury

Lagos is the Los Angeles of Africa. Home to a plethora of the continent’s rich and famous, gated communities, a thriving film industry nicknamed Nollywood, and the Motherland’s biggest consumers of champagne. A city where designer labels matter, the car you drive (or get chauffeured in) affects your social rank, and …

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Brand stretching how Luxury Brands diversify their portfolios.

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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that a customer would immediately recall just by invoking the brand …

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