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Business of Luxury Retail in Africa

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Deremi Ajidahun, CEO of Hole19 Group and Zakaa retail stores, is determined to change the way Nigerians purchase fine watches and is often congratulated by Swiss CEOs on the appetite of Nigerians vacationing in Paris, London or New York for these luxury goods. Deremi Ajidahun, the founder of Hole19 ©Igor …

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The Private Suite Delivers Pre-Flight Bliss Via Exclusive Airport Terminal

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“Champagne, please.” If this is your response to the flight attendant’s beverage request, know this: you deserve those bubbles. Why? Because you made it. And regardless of the details of your home-to-airplane process, it did involve some unavoidable feats: traffic, security lines, plenty of strangers and zero privacy. A new …

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Nigeria’s foremost one-stop luxury lifestyle brand

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Lagos is the Los Angeles of Africa. Home to a plethora of the continent’s rich and famous, gated communities, a thriving film industry nicknamed Nollywood, and the Motherland’s biggest consumers of champagne. A city where designer labels matter, the car you drive (or get chauffeured in) affects your social rank, and …

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Brand stretching how Luxury Brands diversify their portfolios.

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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that a customer would immediately recall just by invoking the brand …

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Kenyan Luxury Market: Here’s why International Brands have arrived

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Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought ‘does Kenya really have a luxury market?’. It’s one thing to read about existing luxury brands and markets that are established on other continents. It’s another to prove that luxury can essentially thrive on our little corner of …

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