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Fun-loving new BVLGARI-BVLGARI jewels capture the vibrant life and soul of this famous Italian jeweller

To B or not to B? That is the question Bvlgari is asking this season as it adds a new wave of jewels to its iconic BVLGARI BVLGARI collection. Contemporary and cool, these colourful pieces have been designed with a new generation in mind, for women who love to stack, mix and match their jewels. From single stud earrings set with hard stones to mouth-watering ice lollipops with a cheeky bite taken out of one corner, they are anything but conventional.

The BVLGARI BVLGARI collection hardly needs an introduction. The first BVLGARI BVLGARI watch was launched in 1977 and initiated the use of the Bvlgari logo with the original Roman “ V” on a watch. With the words Bvlgari Roma etched around the bezel, inspired by the inscriptions encircling ancient coins, BVLGARI BVLGARI was, and remains, a classic symbol of the house.

Jewels were introduced into the collection in 1996, starting with slender gold bangles and rings celebrating a new Bvlgari double logo, with the words separated by a single diamond set flush into the metal. With the starkly beautiful simplicity of Roman architecture, these first BVLGARI BVLGARI jewels epitomised the everyday glamour of the collection.

Further expanding the collection, Roman Sorbets jewels were added in 2016, bringing the colours of Italy’s favourite frozen treat to life with candy-bright pink tourmalines, amethysts, sapphires and tsavorites set in gold.

A powerful reminder of Bvlgari’s Roman roots, the BVLGARI BVLGARI collection has evolved with the times, and its latest incarnation for 2018 is the most playful yet. Wearing their heritage lightly, the focus is firmly on colour, which is so much a part of the house’s DNA. With splashes of green, red, black and white giving a subtle nod to pop art from the 1970s and 80s, these are jewels created for young women who don’t play by the rules.

The new BVLGARI BVLGARI Classic jewels, all in 18-carat rose gold, offer endless ways to personalise your look and introduce opaque hard stones into the collection for the first time.

The BVLGARI BVLGARI jewels are one of the most instantly recognisable designs from the Roman house. The double logo broke convention in its day by boldly making the stark logotype a decorative element in watches and jewels. This historic milestone, and display of Bvlgari’s individuality and bravado, is today enriched with colour as, like all great designs, the Bvlgari Bvlgari is in constant evolution. Brightly hued gemstones bring a pop of colour for young women looking to wear their jewels with a touch of irreverence, mixing and matching, mismatching and stacking to create a look of their very own.

The eight-piece collection encourages playfulness with single earrings, open bangles and a unique spinning ring for two distinctly stylish looks. Taking its design cue from the BVLGARI BVLGARI Cuore jewels of 2015, the ring reveals two colourful faces thanks to a rotating disc set with red carnelian on one side and shimmering mother of pearl on the other.

Four slim-line bangles can be colour coordinated depending on your mood. The green malachite, mother of pearl and black onyx versions offer a wristful of colourful options, while the carnelian and mother of pearl bangle is the ultimate summer-all-year-round jewel.

Completing the BVLGARI BVLGARI Classic range are five cute stud earrings in white mother of pearl, black onyx, red carnelian, green malachite and a pavé of diamonds. Sold individually, the wearer can create daring colour combinations and embrace the mismatched earrings trend or make a chic statement in matching pairs.

Good enough to eat, the new BVLGARI BVLGARI Gelati jewels are a continuation of the sweet-toothed theme first created by Bvlgari in the 1980s, featuring ice cream and lollipop brooches set with precious gems. Later came the Roman Sorbets range of 2016 that, in turn, inspired these new Gelati jewels. As alluring and tempting as the frosty sparkle of a gelato on a hot summer’s day in Rome, the BVLGARI BVLGARI Gelati jewels are one of life’s simple yet deliciously indulgent temptations. Bright gems evoke the rich colours of Italy’s famous sorbets and offer a cool respite and a moment of sweet bliss.

Brought to life in smooth mother of pearl, malachite and black onyx, each bracelet, brooch and ring features a Gelati lollipop. Though small in size, these Gelati are an evocative reminder of the Italian nation’s contagious and exuberant love of life. A tempting ice cream must be bitten into, a philosophy that will appeal to women with a sense of fun, who are not afraid of seizing the moment and indulging in the most fleeting of pleasures, however simple or childlike.

Part of the wider trend for personalisation, brooches are firmly back in fashion. Pin one of the BVLGARI BVLGARI Gelati designs to your jacket lapel or the pocket of a shirt – available in white mother of pearl or black onyx – to create a look of your very own.

Two bracelets delicately encircle the wrist, joined by a striped green malachite or iridescent white mother of pearl Gelati motif. Three open rings in malachite, mother of pearl and black onyx complete the range, the lollipop stick wrapping all the way round the finger.

The temptation to take a nibble was just too much for the designers at Bvlgari – a diamond-set bite has been taken out of each lollipop. The iconic Bvlgari logo carved into the 18-carat rose gold ice cream stick provides the finishing touch on these delightfully whimsical new jewels.

Crescina