Signature Clients experience the heritage of Johnnie Walker® BlueLabel™ blended with fine dining
To launch Signature Moments, Johnnie Walker and Standard Bank hosted an exclusive dining experience for Signature Banking clients, at The Saxon hotel on 19 July 2017. The experience presented an opportunity for guests to engage with the brand, where they were taken on a rare culinary-pairing journey that demonstrated the heritage and the Johnnie Walker® BlueLabel™’s pioneering spirit.
The evening commenced with guests engaging with the 1805 Saxon Bar, the only Johnnie Walker Blue Label bar in Africa. Guests were treated to a welcome drink of this unrivalled masterpiece, an exquisite whisky blend made from some of Scotland’s rarest and most exceptional whiskies.
Johnnie Walker® BlueLabel™ and Standard Bank forged this strategic partnership to afford Signature Banking clients a rare and memorable experience. Signature clients are distinguished individuals who enjoy luxurious and noteworthy experiences, designed just for them. With this in mind the two brands knew they need to do more than just an exquisite dining moment at a luxury venue, they needed to elevate the experience. This is how the exclusive Signature Moments experiences, especially designed for Standard Bank Signature clients, came to life.
Attributable to its relentless pursuit for perfection and meticulous attention to detail Johnnie Walker BlueLabel has become the most sought after high quality whisky. The blend itself gives a sensorial experience, and this was brought to life by Diageo’s Senior Brand Ambassador Steven Saunders who explained that Johnnie Walker® BlueLabel™ is incomparably rich and smoky, with velvety smooth breaking waves of powerful flavour.
The delicious five course meal, paired with this marvel and some of the Johnnie Walker brands were appreciated by the guests.The highlight of the evening was when each guest was presented with various malts to create their unique masterpiece whisky blend that they took away to enjoy in the comfort of their own home.
With Johnnie Walker® BlueLabel™ bringing in the equity of master blender expertise and Stand Bank’s unmatched commitment to exemplary service that celebrates accomplishments, anticipates needs and exceeds expectations, Signature Moments promise to deliver Standard Bank’s Signature clients the very best in one-of-a-kind experiences.
Standard Bank believes that business partnerships should not end at the ‘bank door’, but should extend to events of this nature, as they present the opportunity not only entertain, and hopefully, delight clients, but also to strengthen the ties and mutual understanding that the Bank believes are the most essential ingredients of its Signature Banking offering as it endeavors to enable clients’ next’s and assist them in realizing their ambitions.