A worldwide renaissance is taking place when it comes to gin and tonic – this classic cocktail is becoming the beverage of choice across the board. The trend has seen the development of flavoured craft gins, special cocktails, fun gin-themed events and dedicated bars. Leading the way with characteristic flair is Protea Hotels Fire & Ice Hotels in Cape Town and Gauteng; they’ve created an entire movement around the trend – the OTT G&T.
- Sales of gin are currently growing by 15% worldwide year-on-year
- This is mirrored by a 12% growth in sales of tonic water, compared with an average 5% growth of other mixers
- In South Africa there are more than 75 local gin brands produced by 50 local gin distillers
- Gin bars are springing up across local entertainment hotspots on Cape Town, Joburg and Durban.
This trend isn’t limited to gin and tonic in its traditional incarnation, gin cocktails have evolved to see mind-boggling garnishes added for a spectacular twist: jalapeno, lime, cucumber, blueberries, ginger, black pepper, basil, apple, cinnamon and many other additions are putting the zest into this summer favourite.
Local gin producers are loving the attention they’re getting, and enjoying being able to inspire new fans of this special drink.
“Our bars and urban spaces are enjoyed by guests and neighbourhood friends who pop in after work; we want to give them what they expect – what better way to support local industry than by relaxing with a crowd of fellow gin-lovers? The Over the Top Gin and Tonic is at the heart of giving visitors what they want and adding a spin on top of it.” – Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott.
Ginning and winning
The three Fire & Ice properties (Cape Town, Menlyn and Melrose Arch) recently organised an internal OTT G&T competition among their bartending professionals to see who could produce the most inventive, delicious creation – resulting in each of the cities gaining an official OTT G&T recipe (and the winning bartenders scoring a prize). Visitors and fans of the hotels also stand a chance to win a cocktail by tagging a friend who needs an OTT G&T.
A special gin and tonic menu has been created for each of the hotels, featuring a selection of international and local craft gins and a range of premium tonic waters, along with the winning recipes.
Why not gather your friends and head to your local to find out why drinking a G&T is the thing to be doing this summer?
About Protea Hotels by Marriott
Protea Hotels by Marriott® is the leading hospitality brand in Africa and it is one of the most widely recognized brands in Africa. The strategic footprint includes 90+ hotels throughout South Africa and seven other African countries, including Zambia, Nigeria, Namibia, Ghana and Uganda amongst others.
Protea Hotels by Marriott® is ideal for both business and leisure travelers by offering properties in primary and secondary business centers and desirable leisure destinations. Each hotel offers modern facilities, proactive and friendly service and consistent amenities such as full-service restaurants, meeting spaces, complimentary Wi-Fi, and well-appointed rooms, ensuring global standards for a high quality, relaxed and successful stay.
Protea Hotels by Marriott® is the winner of 7 Coolest Hotel Group awards in the Sunday Times Generation Next surveys, the winner of the Ask Africa South African Customer Service Award 2013 and Icon Brand 2015, and the winner of the Hotels category in the Ask Afrika 2015/2016 Youth Brands Survey. The hotel group was bought by Marriott International in April 2014 and forms part of Marriott’s global brand portfolio made up of 30 leading brands that operate more than 6,000 hotels in 122 countries.
For more information, visit proteahotels.com
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.