Last September, Diesel introduced the world to “Go with the flaw”, a mantra meant to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and turn them into positive traits. Society constantly strives for perfection… But perfection is boring.
The world needs to hold tight to the imperfections that make it worth living.
If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you what happens when you… Don’t go with the flaw?
When, in fact, you do everything you can to hide the flaws in your life, chasing perfection as the world imposes, because common sense thinks that beauty is just another duty.
Diesel presents a beautiful Go with the Flaw romance.
This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their very obvious flaws. In a short-movie directed, once again, by Francois Rousselet whilst plays “What’s a matter baby” from Small Faces, we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it’s meant to be: beautifully flawed?
This new chapter marks also the beginning of a new Diesel wardrobe, which is portraying the 2018 Spring Summer Collection, glorifying the iconic Diesel elements, with authentic 90’s vibes. A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style.
The film also hides clues that lead to other parts, integrated to the campaign, aiming to populate and keep the real world flawed. In some key frames, one can discover dedicates symbols handling to an Instagram profile that glorifies unmatched socks (@wantedsocks), or to the website of a fictitious restaurant called Bluffet (bluffet.com) where, in collaboration with Buzzfeed’s channel Tasty, three video recipes meant to fuel flawed behavior have been created. Another clue (layover.it) sends people to a flawed travel agency’s website, where anyone can search and book, for real, flights with the largest possible number of layovers, since the beauty of a bad planned trip is having many trips in a single one.
Campaign imagery is photographed by Florence & Nicholas, whilst the concept of the campaign has been developed with creative agency Publicis.
Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Diesel artistic director for this campaign NICOLA FORMICHETTI
Director FRANÇOIS ROUSSELET
Photographer FLORENCE & NICHOLAS
Agency PUBLICIS ITALY