Lancôme- the French leader in cosmetics continues to break grounds in the Nigerian market with the official launch of its new fragrance- La Vie Est Belle En Rose. The brand hosted celebrities, influencers, socialites, style icons as well as the women from its My Shade My Power Campaign, to a lavish pink experiential event at the Wings Complex in Victoria Island.
The Tunnel of Joy
On arrival, guests were ushered through the Tunnel de Joie (tunnel of joy) into the dreamy venue by stunning hostesses who handed them the La Vie Est Belle En Rose activity map. At the end of the tunnel was a dreamy pink haussmannian apartment filled with the fresh floral scent of the new fragrance, endlessly flowing pink cocktails, champagne, delicious hors d oeuvres, and uber-stylish guests who excitedly took photos at the countless photo stations.
Charismatic MC Michelle Dede welcomed guests, and gave a brief overview of the fragrance before introducing Suzie MEYER- Lancôme Product Manager – New Markets to take the stage with Hazem ZAHROUNI- Retail & Education Manager L’Oreal Luxe.Suzie shared with the audience how Lancôme is passionate about empowering women and the brand’s ethos of inclusivity.
Hazem_Zahrouni Retail n& Education Manager L’Oreal Luxe
Suzie introduced Powede Awujo, Idia Aisien, Dodos Uvieghara, and Zainab Balogun Nwachukwu as some of the influencers currently working with the brand and embody the values and objectives of the beloved brand.
Hazem ZAHROUNI- Retail & Education Manager L’Oreal Luxe with guests
Hazem introduced guests to the world of La Vie Est Belle which was created in 2012, and is now #2 best selling fragrance globally as well as in Nigeria. La Vie Est Belle en Rose is an ode to optimism and an expression of shared happiness. Infused with bergamot, iris, pink peonies, patchouli, and lily of the valley, En Rose aims to turn everyday moments into a celebration of life. La vie en rose translates to “Life in Pink” or “life through rose-tainted glasses“. It is a colorful, shining fragrance, which spreads a pink trail of optimism with every spritz, transforming ordinary moments into magical ones and allowing women to experience la vie en rose in all its depth & richness.
The Pink Flower Room (Chambre Fleur Rose)
Other attractions in the gorgeous haussmannian apartment included a perfume bar with the full La Vie Est Belle range, a pink photo booth, an infinity room, and a roving illusionist. Guests were absolutely thrilled as they meandered through each experience.
La Vie Est Belle En Rose is currently available at all Essenza and Beauty Bar stores in Lagos and Abuja.