There is nothing more meaningful than a personalised gift. Nothing more gratefully received than a gift for the home. A small chain of South African stores, supported by an online service, makes finding the perfect gift a synch. The fact that their product line serendipitously taps into the most significant décor trend for 2018 means customers can rest assured the person they’re buying the gift for will love it as much as they do themselves.
All over the world, trend forecasters and analysts are predicting that the dominant décor trend for 2018 will be WabiSabi – a Japanese aesthetic where the beauty of transience and authentic imperfection is embraced.
“No matter your personal style, there is one key factor to nailing this trend for your home design: Find the beauty in the not-so-perfect,” says Etsy’s in-house trend forecaster Dayna Isom Johnson.
WabiSabi encourages creative expression and experimentation. The only stricture is to keep it natural and effortless with handmade items, rough wood, bespoke comfort and patches of beloved fabrics…
The huge success of Beetroot Inc’s personalise-able designs, re-upholstery service and Eco Range shows that South Africans are ahead of the international curve. Whether you’re looking for a gift for a dear friend or an item for your own home, Beetroot Inc’s products and personalization offering are exactly on target for the new trend.
Beetroot Inc was established in 2013. There are now seven stores in Johannesburg, Durban and Cape Town, and a thriving online business. Every single furniture design can be individualised to your personal specifications. Choose the item you love from, say, their Eco Range, email a picture or the product reference from their website to firstname.lastname@example.org.
Specify the height, width, depth and colour that you want it customised to and note whether you want it on wheels or not. They’ll send you a quote!
Beetroot Inc is also very happy to custom-make items that are not part of their current product range, and will re-upholster old-favourite furniture pieces too.
The funky product range currently includes patchwork couches, chairs, coffee tables (made from reclaimed wood), eco-friendly utility furniture (like mobile work stations and trolleys), hand-crafted handbags, uniquely designed scatter cushions, placemats, runners, tablecloths and aprons, pochettes (colourful envelope-sized and -shaped utility bags) and soft jewellery. Corporate gifts, novelties and congratulatory flags complete the Beetroot Inc. product offering.
“Beetroot Inc’s designs are unapologetically different, colourful and individualistic, and all our products are proudly made in South Africa,” says CEOElize van der Berg. “We really don’t like to think of ourselves as being trend leaders – we just produce what we love, in a sustainable manner. After so many years of throw-away consumption and sterile, mass-produced minimalism, the world is ready for a kinder, more conscious aesthetic. Our customers have the same values as we do. They are looking for something different and authentic for their homes – or to offer a gift to their loved ones. That is where we come in.”
Beetroot Inc has stores in Gauteng (Menlyn Maine, Fourways Mall, Waterkloof Corner Store, Springs Mall), KZN (Ballito Junction) and the Western Cape (Table Bay Mall, Tyger Valley Centre).
To see their offering, or enquire online, please visit via http://www.beetrootinc.co.za