Home / Lifestyle / Events / Tag Heuer celebrates the 50th Anniversary of the iconic Monaco watch with a star studded Yacht party

Tag Heuer celebrates the 50th Anniversary of the iconic Monaco watch with a star studded Yacht party

TAG Heuer continued its 50th anniversary celebrations of the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969, with an exclusive party on Saturday evening.

Hosted on the TAG Heuer Yacht, moored in the bay of the Principality, the party was attended by Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn, Kai Lenny and Jean-Eric Vergne. Guests enjoyed cocktails, evening dinner and a live performance by DJ Bob Sinclair.

MONACO – MAY 24: A general view of the atmosphere at an intimate dinner hosted by TAG Heuer kicking off the Monaco Formula 1 Grand Prix weekend by unveiling the Monaco 1969-1979 Limited Edition, the first of five new Monaco collector timepieces celebrating the 50th anniversary of the iconic watch, on May 24, 2019 in Monaco.
Pic Credit: Dave Benett

Earlier in the morning, invited guests attended a private tour of the Monaco Top Cars Collection Museum including a retrospective exhibition of the Monaco timepiece. This was followed by a track and pit lane tour, F1 qualifying sessions viewing from the exclusive TAG Heuer Lounge and a special debrief of the Grand Prix qualifications with Christian Horner, Team Principal of the Red Bull Racing Formula One team.

MONACO – MAY 24: Max Verstappen attends an intimate dinner hosted by TAG Heuer kicking off the Monaco Formula 1 Grand Prix weekend by unveiling the Monaco 1969-1979 Limited Edition, the first of five new Monaco collector timepieces celebrating the 50th anniversary of the iconic watch, on May 24, 2019 in Monaco.
Pic Credit: Dave Benett

Since its debut, the Monaco watch and the Monaco Formula 1 Grand Prix, for which TAG Heuer has been the Official Watch since 2011, have had a strong connection – the most glamourous Grand Prix of the Formula 1 season gave its name to the TAG Heuer Monaco collection in 1969.

MONACO – MAY 24: Patrick Dempsey attends an intimate dinner hosted by TAG Heuer kicking off the Monaco Formula 1 Grand Prix weekend by unveiling the Monaco 1969-1979 Limited Edition, the first of five new Monaco collector timepieces celebrating the 50th anniversary of the iconic watch, on May 24, 2019 in Monaco.
Pic Credit: Dave Benett

On Friday, TAG Heuer unveiled the first of five new collector timepieces inspired by the original Monaco. Five creations of the timepiece will be successively revealed throughout 2019.

MONACO – MAY 25: Jourdan Dunn celebrates 50 years of the Monaco watch at the TAG Heuer Yacht Party on May 25, 2019 in Monaco, Monaco.
Pic Credit: Dave Benett
MONACO – MAY 26: Jourdan Dunn celebrates 50 Years of the Monaco Watch at the Formula 1 Grand Prix De Monaco, the legendary event that gave the watch its name in 1969, on May 26, 2019 in Monaco. (Photo by David M. Benett/Dave Benett/Getty Images for TAG Heuer)

The daring and iconic design of the Monaco has made it instantly recognizable. Every aspect of the timepiece’s design was radical and went where no other watch had gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.

REC Watches