RUGBY: Cape Town hosts the Second Round of the HSBC World Rugby Sevens Series,which TAG Heuer is proud to partner as Official Timekeeper & Official Watch
After the Tournament in Dubai, the HSBC World Rugby Sevens Series 2017/2018 is stopping off in Cape Town to host the second of three Series. TAG Heuer is the first luxury watch brand to form an association with Rugby Sevens, as both the Official Timekeeper and Official Watch of the HSBC World Rugby Sevens Series 2017/2018.
on Saturday, Cape Town Stadium will welcome Day 1 of the second round of the international HSBC World Rugby Sevens Series 2017/2018. TAG Heuer is proud to partner with the fast, powerful and energetic Sevens – providing the perfect fit with TAG Heuer’s mindset, “Don’t Crack Under Pressure.”
The relationship between TAG Heuer and World Rugby Sevens was forged in 2015, with an initial partnership for the Cathay Pacific/HSBC Hong Kong Sevens Tournament. The successful event encouraged TAG Heuer to intensify its profile in the world of rugby.
In terms of visibility, the watch brand is represented in all the strategic locations involved in the competition. In the stadium, TAG Heuer will provide the official countdown to the start of each match on the big screen while TAG Heuer will be reminding players and the audience of its Don’t Crack Under Pressure philosophy on LED screens pitch-side. The TAG Heuer logo will also be present on the presentation podium and on the backdrop during
Rugby Sevens, a fast, hard, decisive and pressurising sport, is in perfect harmony with the#DontCrackUnderPressure spirit of TAG Heuer. The motto will be the guiding principle behind TAG Heuer operations throughout the season.
Our slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind. TAG Heuer is an
LVMH Group company.
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