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Telkom 947 Cycle Challenge now on TAG Heuer time

The Telkom 947 Cycle Challenge is proud to announce that iconic Swiss watchmaker, TAG Heuer, will be the Official Timekeeper of the race in 2017.

Cycling: Team BMC Racing Team 2017
Team BMC (Usa)/ ©Tim De Waele

In November, the event celebrates its 21stanniversary. It has grown into the biggest timed cycling race in Gauteng, as well as the second largest timed cycle race in the world. Held every year on the third Sunday in November, also known as Cycle Challenge Sunday, the race attracts in excess of 20 000 riders, each pushing their limits on this challenging course through the streets and highways of Johannesburg.

TAG Heuer will now be keeping track of time, while riders can focus on giving their best on the day.

The Swiss brand, known for their accessible luxury and innovation, will also be the Official Timekeeper of the Mountain Bike race, taking place in the preceding weekend, 12 November 2017.

With a mix of racing elites, amateurs and weekend warriors, all pushing their limits on the day with new records or just completing the challenging course, this is Joburg’s ride. “We know that riders enter for all sorts of reasons, from improving their health, to Riding for a Purpose, to chasing a personal best, but what all of them have in common, is an intention to cross that finish line,” said Telkom 947 race director, Tanya Harford.

“The sense of reward of finishing makes it all worth it. Receiving your finish time is so important in acknowledging this achievement and we are thrilled that a brand with the potency and gravitas of TAG Heuer, will be the ones to share this special moment with our cyclists,” she said.

“We are delighted to partner with Cycle Challenge,” said Jennifer Moss, Director at Picot and Moss, distributor of TAG Heuer in South Africa. “specially as it’s the 21st anniversary, a perfect way to celebrate the new partnership. We’re always blown away by the thousands of riders that line up on race day and battle it out to make it to the finish line. TAG Heuer is with them, every second, and every kilometer, on the day”


TAG Heuer, the avant-garde of Swiss watchmaking since 1860. TAG Heuer has been striving since then to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, the new models, including the connected watch, reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our partnerships in sport, with the Formula 1 Red Bull Racing team, the Monaco F1 Grand Prix, the FIA Formula E Championship, the Indy 500 in Indianapolis, and legendary races including the Pikes Peak and Carrera Panamericana; in football with Manchester United, the English Premier League, the German Bundesliga, the Spanish La Liga, the French premiere league, Major League Soccer in the USA, the Chinese Football League, the Japanese Premier League, the Asian Cup, and the Australian Men’s National Football team; in cycling with the professional BMC Racing team, the Tours of Abu Dhabi and Dubai, the Cadel Evans Great Ocean Road Race in Australia, the Giro d’Italia and the Tour of California; and our ambassadors, living football legend Cristiano Ronaldo, trendsetting it-girls Bella Hadid and icons of electronic music David Guetta and Martin Garrix, surfing champion Kai Lenny, American star quarterback Tom Brady, Australian actor Chris Hemsworth, Patrick Dempsey and Cameron van der Burgh… all share the brand’s core values: teamwork, ambition and a taste for challenge which also drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind. TAG Heuer is an LVMH Group company. For more information, visit tagheuer.com

Instagram: @tagheuer // Twitter: @TAGHeuer // Facebook: https://www.facebook.com/TAGHeuer

TAG Heuer is solely distributed in South Africa by Picot and Moss.






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